Posts Tagged ‘marketing’

Gatorade: a prime example of cynical marketing

It should be obvious, but sometimes it bears reminding that peopleĀ in corporate marketing often don’t operate with a tremdous amount of integrity. For lack of anything better to write, I thought I’d pass along a banal but telling observation I recently made about, of all things, Gatorade.
Gatorade was created by legitimate sports scientists, and while [...]