$content = str_replace( '###ADMIN_URL###', esc_url( admin_url( 'profile.php?newuseremail='.$hash ) ), $content );
$content = str_replace( '###EMAIL###', $_POST['email'], $content);
$content = str_replace( '###SITENAME###', get_site_option( 'site_name' ), $content );
$content = str_replace( '###ADMIN_URL###', esc_url( admin_url( 'profile.php?newuseremail='.$hash ) ), $content );
$content = str_replace( '###EMAIL###', $_POST['email'], $content);
$content = str_replace( '###SITENAME###', get_site_option( 'site_name' ), $content );