On Thursday November 15th, Sandra Lawrence, President and GM of Home Robots at iRobot spoke about how to grow a consumer products company. She discussed who the players are in the growth game, what the variables for growth in a company are, and gave a detailed description of the process from idea to execution and more. She also shared stories about products she has developed, such as the Polaroid IZone, and elaborated on what it takes to be an innovation leader today.