Advertising Age points out an interesting futuristic concept unveiled this week at O’Hare airport in Chicago. Replacing the bland and boring billboard advertisements that you walk past along your route through the airport will now be interactive video screens sponsored by Accenture. The concept seems drawn right from “Minority Report” and blends the converging technologies of communications and advertising. In fact, the idea-man behind both projects is one and the same — Dale Herigstad of Schematic. He worked closely with the Accenture Technology Labs on the interface and has been influential in emerging technologies for interactive advertising.

Harpreet, a current member of the MIT Innovation Club, is an alumnus of the Accenture Technology Labs and can certainly speak to the interesting work coming out of Chicago these days. He’s an extremely interesting member of the Club who we hope will share his vision in upcoming posts!

I’ll be heading through O’Hare this evening, I’ll see if I can get a few minutes on the new screen to test it out!