Case Question:

MIT-Sloan has a world-renowned entrepreneurship program, and as Sloan students, you probably know people who are a) thinking about starting their own company, b) ready to join a startup or c) trying to figure out how to spend the cash they made when they sold their company before school.

With this emphasis on entrepreneurship in hand, your team is responsible for creating key messaging and a marketing campaign to increase the use of Apple technologies in start-up businesses. You can focus on specific Apple hardware/software products, or create a solution suite-the choice is yours. Consider only existing Apple products and services and 3rd party products, please justify your choices.

Guidelines:

1. First round, due 10/10 Noon EST: 10 slide Keynote or Powerpoint presentation (send your entries to collegejobs AT apple dot com). Please include names/ program/year of each member with the first round submission. Teams of 3 maximum. Finalists will be announced 10/17.


2. Second round for finalists, 11/05: 15 minute live presentation to a panel of judges – can be slides, video, marketing materials, etc. In addition, please prepare at least (1) piece of collateral that demonstrates your marketing plan (could be a draft of a website, an advertisement, a video, an audio podcast, etc).


3. Please avoid discussing the case with other teams or members of the MBA community.


4. All case competition members must be current Sloan students and must submit an intellectual property agreement for submission to be considered.

Good luck, everyone!