Norwich Union has introduced a new driving insurance scheme based on where, how much and how you drive. If it does take off on London, this might be a good startup idea for US metros as well, Anyone interested :)?

The best part of the deal is that they offer you “speed camera detection”.

From their website:

http://www.payasyoudriveinsurance.co.uk/index.htm

” “Pay As You Drive”â„¢ insurance* is a revolutionary new type of car insurance, which enables us to provide comprehensive cover that’s as individual as you are.
Using the latest GPS (Global Positioning System) technology we are able to calculate monthly insurance premiums based on how often, when and where you drive.
“Pay As You Drive”â„¢ insurance could put you in the driving seat and give you increased control of your premiums, you can also benefit from a range of other in-car features including; a free 30 day trial of satellite navigation, a free 30 day trial of speed camera detection and 24 hour access to a personal assistant via your in-car Assistance Button allowing you access to immediate help in the event of an accident or breakdown. You wont have to remember telephone numbers or even know exactly where you are. ”