Mirena BagurPrincipal
CONTeXO Consulting, www.contexoconsulting.com
Mirena offers in-depth experience in creating and leading execution of marketing communications programs for technology-inspired companies. Within the healthcare space, Mirena has served as strategic counselor to a variety of organizations from non-profits and start-ups to multi-million businesses -- Delphi Medical Systems Corporation, Foundation for Art & Healing, the Healthcare Unbound Conference, Institute for Healthcare Improvement, Massachusetts Health Data Consortium, and Partners Telemedicine (now Partners Healthcare/Center for Connected Health). She also co-led research on home as an extension of a hospital and adoption of healthcare technologies for remote monitoring of aging Boomers and their parents with the faculty of the Harvard Medical School/MIT program on Health and Science Technologies, HST 921.
As a founder of CONTeXO Consulting, Mirena's role is to provide strategic marketing counsel to organizations at the intersection of healthcare and IT. Prior to that, Mirena held a management role as a senior vice president at Weber Shandwick, a leading global communications agency. She spent 15 years in the technology practice collaborating with emerging and enterprise companies - from Bizland, Body Shop Digital, Oberon Software and Open Market, to giants such as 3Com, Avaya, Computer Associates, DEC, PTC (Parametric) and SAS Institute. Her role ranged from to key role in conceiving strategic direction for a company or a market segment to ensuring flawless execution of marketing communications campaigns that heightened awareness for international, national and regional markets. Mirena was chosen to lead national-level initiatives designed to elevate Weber Shandwick's brand and to increase visibility in new markets (start-up and e-health segments, boomers' market) resulting in numerous referrals and revenue increase. Mirena also provided strategic counsel to thought-leading organizations, be it within the IT industry (IDC Financial Insights & Giga Information Group) or community-leading organizations (Big Brother Association of Boston).
Mirena serves on the advisory boards of the Health, Life sciences and Robotics clusters of the Massachusetts Technology Leadership Council, www.masstlc.org, and she is well connected in the medical academic and hospital IT circles. Through her involvement with various organizations, Mirena has been the driving force for creating discussions about leading edge topics in the connected health movement. She has also given opening remarks at prominent healthcare IT events, including "The Connected Health Imperative: Using IT to Integrate the HealthCare Enterprise," Cambridge, May 2005 and "Optimizing Healthcare through Technology", September 2005.
Passionate about innovation in entrepreneurship circles, Mirena has actively participated as a strategic counsel to numerous start-ups ranging from early stage to the IPO phase. She is actively involved with the Golden Seeds/Boston, www.goldenseeds.com, an angel investors group focused on funding women-owned or -led businesses, and has been elected to the Board of Directors of The Capital Network, www.thecapitalnetwork.org, a community for entrepreneurs and investors focused on guiding entrepreneurs as they prepare for the funding stage.
Mirena holds a bachelor's degree in economics, international trade and marketing major, from the University of Zagreb/School, Croatia, and has completed strategic business leadership program at Columbia University.
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Dr. Francis X. Campion, M.D., F.A.C.P.Since January 2008, Dr. Campion has served as the Director of Provider Programs for Outcome, Inc., Cambridge, MA. Outcome is the leading provider of clinical registries and Phase IV studies for hospitals, medical groups and pharmaceutical and medical device companies. Dr. Campion works with hospitals and physician professional societies to deliver clinical outcomes programs to improve clinical quality and patient safety.
Beginning in 2007, Dr. Campion has been the Director for the Complex Chronic Care disease management program at Harvard Vanguard Medical Associates. He is a member of the Department of Ambulatory Care and Prevention at Harvard Medical School where he participates in research initiatives involving the use of clinical information systems for biosurveillance, patient safety and clinical decision support. Since 2005, he has maintained his internal medicine clinical practice at the HVMA Kenmore center in Boston. In 2007 he was included in Boston Magazine’s “Best Doctors in America” list. He served as the Director for Clinical Information Systems from 2005-2007, helping to roll out the EpicCare EMR across the Atrius Health Care System.
Prior to coming to HVMA/Atrius Health in 2005, Dr. Campion served for 10 years as the Vice President for Clinical Integration at the Caritas Christi Health Care System in Boston. Prior to that he was a member of the Internal Medicine Dept. and the Director for Quality Resources and Risk Management at the Lahey Clinic in Burlington, MA. He received his AB degree in biology from the College of the Holy Cross, medical degree from Harvard Medical School and completed internal medicine residency training at the New England Deaconess Hospital. Back to top
Sherri DorfmanStepping Stone Partners, http://www.stepping-stone.net/healthcareexpertise.html
Experience Highlights:
Over the past 20+ years, Sherri Dorfman has led the customer-driven development of information- based products and services for companies for:
Sherri Dorfman has expertise with technologies & online services that touch parents & their families. With her extensive technology development, database and marketing background, she has helped companies understand the needs of different customer segments through research and define and package the set of products and services to meet those needs. She has also guided companies through the identification and evaluation of strategic business partners and managed the development of joint offerings.
Types of Technologies:
1. Patient Monitoring (sensor monitors in the hospital and home)
2. Telemedicine/TeleHealth
3. Online Healthcare Communications (physician- patient online consultations)
4. Online Patient Self Management & Consumer Empowerment Tools
5. Online wellness tools
Affiliations:
Education:
Sherri has a Bachelor of Science in Marketing from University of Pennsylvania's Wharton School, and an MBA in Management Information Systems/Database Decision Support from Drexel University in Philadelphia.
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Gary HirschConsultant, Creator of Learning Environments
Gary Hirsch has consulted with organizations on management strategy and organizational change for the past 35 years. He has worked with clients in diverse areas such as health care, human services, education, and news media. He specializes in applying System Dynamics and Systems Thinking and using these techniques to create simulation-based learning environments. Mr. Hirsch received SB and SM degrees from MIT's Sloan School of Management with concentrations in System Dynamics and Public Sector Management. He is the author of three books and numerous journal and magazine articles and conference presentations. He also has taught in MIT's Special Summer Session on the Dynamics of Health Service Systems and many professional seminars.
Mr. Hirsch's work has included strategy development and program planning for a number of different health care organizations including medical schools, hospitals and other health providers in the US, The Netherlands, Pakistan, and East Africa. His work has also included the modeling of community-level delivery systems, health status improvement for communities, care of populations with particular problems such as cardiovascular disease, health manpower policies for government agencies, public policy problems such as heroin addiction and provision of children's services, emergency preparedness of communities, and contagious diseases and the control of epidemics. Recent work has included modeling the prevalence, treatment, and cost of chronic illnesses such as diabetes and heart failure in a community.
Mr. Hirsch's work on simulation-based Microworlds (learning environments) includes several health care simulators focused on improving delivery system performance and community health status. He has also developed a model to help school leaders understand the process of innovation in schools and then expanded that model into a simulator that helps schools understand the impact of education reform on innovation. In addition, he has created simulators for teaching physics and economics to high school and middle school students. Another simulator helps people understand how to manage micro-credit institutions more effectively.
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David C. Lash
Mr. Lash brings experience working in strategy development, business and financial planning for executives across computer technology, software, a medical database venture, and most recently, strategic planning in healthcare.
He has been a senior financial management consultant for Arthur D. Little, Inc. in Cambridge, held several senior financial management and business planning positions in high technology including a start-up database software business. As a financial consultant for a medical database start-up, his five-year investment plan enabled the CEO to obtain $650,000 first round financing. In healthcare, he led the development and implemented a strategic planning process for a regional healthcare provider for a $57M campus expansion, including specialties in interventional cardiology, orthopedics, oncology, radiology and diagnostic services.
He served as Chairman of the Life Sciences Special Interest Group for the MIT Enterprise Forum, and has been providing business development and financial consulting services in life sciences, software, business analyses tools, and has recently focused in areas of telemedicine and personal health management technology. He has an M.B.A. in Finance from American University in Washington, DC, and an undergraduate degree in economics.
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Mr. Lash brings experience working in strategy development, business and financial planning for executives across computer technology, software, a medical database venture, and most recently, strategic planning in healthcare.
He has been a senior financial management consultant for Arthur D. Little, Inc. in Cambridge, held several senior financial management and business planning positions in high technology including a start-up database software business. As a financial consultant for a medical database start-up, his five-year investment plan enabled the CEO to obtain $650,000 first round financing. In healthcare, he led the development and implemented a strategic planning process for a regional healthcare provider for a $57M campus expansion, including specialties in interventional cardiology, orthopedics, oncology, radiology and diagnostic services.
He served as Chairman of the Life Sciences Special Interest Group for the MIT Enterprise Forum, and has been providing business development and financial consulting services in life sciences, software, business analyses tools, and has recently focused in areas of telemedicine and personal health management technology. He has an M.B.A. in Finance from American University in Washington, DC, and an undergraduate degree in economics.
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