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15.900: Strategic Management
Spring 2010
Tuesdays & Thursdays 10:00a-11:30a — E51-395
To be effective, business leaders must understand the factors
responsible for their firm's past performance and be able to identify
those changes (inside or outside the firm) that are most likely to
help or hurt future performance. In this course, we introduce a wide
variety of modern strategy frameworks and methodologies in order to
help you develop the skills needed to be a successful manager with
responsibility for the performance of a firm or business unit within a
firm. We use cases and readings to explore a wide range of strategic
problems, focusing particularly on the sources of competitive
advantage and the interaction between industry structure and
organizational capabilities.
This course is distinctive in emphasizing the perspective of the
general manager in ensuring the firm's success. The general manager's
role is unique in that he or she must be attuned to both the external
(market) and internal (organizational) forces that shape firm
performance. For this reason, general managers must have a deep
understanding not only of economic processes outside the firm but also
of managerial processes inside the firm. Even the best business plan
is 'no better than the PowerPoint Slides it is presented on' unless it
is married with appropriate organizational strategies that allow the
firm to execute on that plan. With this in mind, this course builds
upon and integrates material from core course in Economics (15.010)
and Organizational Processes (15.311). The course is also
complementary with material developed in Strategic Marketing (15.809)
and Marketing Management (15.810) and the foundation (and a formal
pre/co-requisite) for such advanced courses as Technology Strategy
(15.912).
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© 2006-2008 Christopher Wheat |
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