re: More J’IVE talk: on design at Apple
Today, Core77 highlighted a Businessweek article that commented on a rare talk that Jonathan Ive gave. The whole thing is pretty good, but one section really illuminated why he and Steve Jobs are on exactly the same wavelength.
Ive’s own commitment to the design process is precisely why, he said, if you don’t like Apple products, then you and he have a problem. Well, he didn’t put it exactly like that. In delicate Ive speak, this was, “We maybe would have a difference of opinion, but I can say it’s that way because that’s the way we wanted it to be. There’s not an excuse.”