Be True
Some words that all product designers and industrial designers should take to heart:
Companies should be true to the material. That means making plastic look like plastic, metal like metal and rubber like rubber. Honesty with materials means you are being honest with your customers.
This quote is from Cormac Eubanks, a principal at Frog Design, was quoted in this Gizmodo article. I wanted to re-post it because I heard almost exactly the same words from Jonny Ive this summer. Makes sense, right? Tell that to the businessmen…